The Tweet is Your Accountancy's Secret Weapon

The web represents a frugal and powerful means to market to customers. An outstanding online appearance is absolutely essential for CPA practices. No accounting practice can survive in today's business environment if they lack an effectual website.

But the internet's spiraling growth can also make it tough to stand out when nearly every company now advertises its services there. Professional CPA websites are a first step, but the forward-thinking accountant harnesses next-generation net methods to bring prospective clients to his accounting website.

So which tools are most powerful and economical tools to attract attention? The answer is social media. The modern social media paradigm shift has altered the internet, resulting in a big range of opportunities that allow companies to reap benefits.

Beyond simply an online contrivance assisting users to keep connected, social media has evolved to be a very valuable avenue for promoting your firm. Twitter and its brethren cast online marketing options in a totally fresh light.

By its very nature, Twitter and other social media networks can be very effectively used to get widening circles of publicity. The idea is based on the geometrical expansion of followers you can get on Twitter. Twitter's chain of links gives you a multiplier effect. Each follower you get has the ability to share your site's links with their own users. Thus the Twitter following is best used to generate traffic to your accounting website and other affiliate links.

By using specific techniques to add followers, such as inviting current customers and visitors to your website via a "Follow Me" link, you gain critical mass. Then you can promote your services to those followers, and they can share it with their friends. There's also reciprocality, so as time goes on you can "unfollow" those who don't follow you. This assures that most of your followers will be interested in your promotional messages.

Microblogging or posting short comments, updates or thoughts is another Twitter way to reach your followers. Tie your online presence together by posting special offers, sales or deals on Twitter and your accounting website.

Based on quantity of followers and ease of utilization, it's not possible to top Twitter. The publicity you foment using a few brief tweets is far more welcome than random and impersonal campaigns of traditional advertising. Twitter messaging is our times' equivalent for word-of-mouth!

Nowadays accounting websites must be designed not only to provide the well-known functions, but also adapted to utilize social media interactions. Be sure that your online consultant has social media in their mind.